substack. com
Nofollow placement on substack.com — an elite-tier citable link for SEO and AI answer visibility in Publishing Platforms.
About substack.com
substack.com is one of the most authoritative domains on the web (DR 94 / DA 92).
It reaches a seven-figure monthly audience — about 9.0M organic visits a month according to Ahrefs — with 67% of it coming from the United States.
Editorially it covers publishing platforms (General), which shapes the brands and stories it can credibly host.
The link is nofollow. It won't pass PageRank, but answer engines read the article text regardless — the brand mention and context are what earn AI citations.
AEO score breakdown
How substack.com earns its 90.6/100. See the scoring method.
Best for
- Brands targeting the United States
- Anchoring an entity profile — high-DR mentions help models connect your brand to its category
Good to know
- Nofollow link: the value is the mention and the audience, not PageRank.
- Publishers keep editorial control: topics, outbound links and anchor text are subject to their approval.
substack.com placement FAQ
How much does a backlink on substack.com cost?+
A single placement on substack.com costs $389 through InTheAnswer, including article writing, publisher outreach and a live-link report. Prices are in USD.
Is the link on substack.com dofollow?+
Our current offer on substack.com is nofollow. Nofollow links still earn the brand mention that answer engines read and cite.
Will a placement on substack.com help my brand get cited by ChatGPT or Perplexity?+
substack.com scores 90.6/100 on our AEO index (Elite tier). No one can guarantee a specific AI citation, but mentions on authoritative, frequently crawled publications like this are among the strongest signals answer engines use when choosing sources.
How long does publishing on substack.com take?+
Most placements go live within 1–2 weeks of order, including writing and publisher approval. You'll get the sample URL before publication.